BusinessJune 10, 2026
The Indian Art Market Is an Asset Class. It Just Doesn't Know It Yet.
Indian Modernist works have quietly outperformed most mutual funds over the last decade. Almost nobody is tracking this properly.
Read →From the Blog
Writing
No hot takes for the sake of it. Long-form on business, money, policy, and the parts of running companies that don't make the pitch deck.
BusinessAugust 28, 2025
Why Most Startups Don't Die From Bad Ideas
Nobody's idea killed their company. Their cash flow did, three months after everyone stopped watching it. Here's the actual, boring, avoidable cause of most startup deaths.
Read →BusinessAugust 25, 2025
How to Actually Shut Down a Startup in India
Winding up a company in India is a checklist, not a feeling. Here's the actual order of operations: people, vendors, compliance, and the paperwork that outlasts the decision by months.
Read →BusinessAugust 22, 2025
The RTO Problem Nobody Prices In
Return to origin quietly taxes every D2C brand in India twice, once on the way out and once on the way back. Here's why it happens, what it actually costs, and what to do about it.
Read →BusinessAugust 20, 2025
The Contribution Margin Nobody Wants to Calculate
Contribution margin is one formula, three inputs, and it will tell you the truth about your business before your bank balance does. Here's why almost nobody actually runs it.
Read →BusinessAugust 10, 2025
What Actually Makes a Painting a Good Investment
Indian art can genuinely outperform other assets, but not every painting by a known name is a good investment. At Hacoco, here's the actual checklist we use.
Read →BusinessAugust 8, 2025
What We Actually Check Before Recommending a Real Estate Deal
At Hacoco, we source and evaluate real estate deals for investors. Here's the actual due diligence checklist, not the version in the brochure.
Read →PersonalAugust 1, 2025
What Nikhaar Foundation Actually Does
Nikhaar Foundation is the nonprofit I founded in 2020. Here's what it actually works on, water conservation in Delhi, children's education, and clean air, and what it doesn't.
Read →CraftJuly 15, 2025
Nobody Is Talking About Your Work. Here's Why.
Remarkable is not a compliment. It is a mechanism. If nobody remarks on what you made, you didn't build it wrong. You built it safe.
Read →BusinessMay 28, 2025
Indian Startups Have a Headcount Problem. And It's Not What You Think.
The instinct to hire fast is understandable. The math behind it almost never works out.
Read →BusinessMay 12, 2025
Doing Business in India: What the Case Studies Leave Out
The opportunity is real. So is everything else.
Read →BusinessMay 2, 2025
Nobody Warns You That Focus Is Also a Risk
Everyone tells founders to do one thing well. I run a design studio, an art exchange, a foundation, and I just published a book. Here's the case nobody makes for the other way.
Read →PoliticsApril 30, 2025
India's Middle Class Is Paying for Everyone Else's Growth Story
The tax burden, the inflation, the collapsing rupee. Who actually bears the cost of India's development model?
Read →PoliticsFebruary 4, 2025
How to Read a Budget Like a Founder, Not a Pundit
Every February the country argues about the Union Budget for 48 hours and then forgets it. Founders can't afford to. Here's what I actually look for.
Read →CraftDecember 12, 2024
Ten Years of Antialias, and the Myth of the Overnight Studio
We started Antialias in 2014 with no clients and a borrowed desk. A decade in, here's what actually compounded, and it wasn't talent.
Read →PersonalSeptember 20, 2024
Winding It Down Without Pretending It Was a Pivot
We closed Perfume Lounge. Not pivoted, not transitioned. Closed. Here's what the honest version of shutting a company down actually looks like.
Read →